I’ve always been told that if you do what you love, the money will follow. Well, I’m not so certain about that. I think that somewhere along the line the word “money” replaced the word “success,” because I truly believe that success follows doing what you love, and it’s not always about money. During this [...]
Threats. Scare tactics. “Expert” opinions. These are the “big sticks” of marketing philosophy today, the muscle that twists your arm into making that buying decision. But how loyal are we to the “bully brands?” We’ve all had buyer’s remorse from time to time, for purchases ranging from a pack of “mystery gum” whose flavor fell [...]
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