admin on October 15th, 2011

The “voice” is the style that captures – and keeps – a reader’s attention, that speaks to your preference, and conveys the personality of the topic – and often of the writer.

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admin on January 14th, 2011

Believe in what you write. If you have confidence in your skills then, by golly, you’re halfway there!

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admin on December 30th, 2010

Spell Check won’t ding you for a correctly spelled word that is being used incorrectly.

Continue reading about Spelling & Usage Resolutions for 2011

admin on October 20th, 2010

My one requirement of each student is to “Write Every Day.”

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admin on August 9th, 2010

Time is valuable, and your subscribers don’t want to waste their precious time scrolling through their in-boxes, frantically mashing the “delete” key.

Continue reading about Meaningful Words & Political Spam

admin on June 20th, 2010

I’ve always been told that if you do what you love, the money will follow. Well, I’m not so certain about that. I think that somewhere along the line the word “money” replaced the word “success,” because I truly believe that success follows doing what you love, and it’s not always about money. During this [...]

Continue reading about Writing is What I Love To Do

admin on April 5th, 2010

I’ve been digging back to the roots of my Journalism 101 days recently, teaching the art of brevity in my business and creative writing classes. Because, for every reader who adores “War and Peace,” there are dozens of others who appreciate the opportunity to read, digest the text and get on with their lives – in rapid succession.

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admin on March 7th, 2010

You may have the greatest product or service on the market, but you have to know who your target market is and how to get them excited. The right words, offered in the proper context, will do wonders for your response rate. A few tips for writing to your reader: 1) Know your audience. I [...]

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admin on January 26th, 2010

When I meet with clients, I’m often surprised by savvy business people who pay professionals to design their logo and build their web site, then treat the written portion as an afterthought. Think about your favorite pre-packaged food. Marketing professionals research what colors will work best on the box – to complement the product as [...]

Continue reading about Written Word is a Powerful Tool

admin on January 7th, 2010

Like most forms of exercise, writing gets better with practice – and with learning from other writers. Foxtale Book Shoppe in Woodstock, GA, has some outstanding opportunities this month to learn something new, hone existing skills, or simply have fun and hobnob with other writers. Please join us on Sunday, January 10 from 1pm – [...]

Continue reading about Opportunities for Writing Classes in Woodstock!