admin on November 2nd, 2010

Like the “Great and Powerful Oz,” my job is often to point out to the client what has been there all along. And it is then that we can start to work on a new campaign.

Continue reading about The “Yellow Brick Road” of Your Marketing Campaign

admin on October 20th, 2010

My one requirement of each student is to “Write Every Day.”

Continue reading about “Learning to Write”

admin on September 23rd, 2010

a smaller, more targeted market is more beneficial to their business than sending a broad message, scattershot, and hoping that someone will see it

Continue reading about WHO Are You Talking To?

admin on September 6th, 2010

With the Internet and a plethora of cable news outlets, the moral and ethical obligations have flown out the window, leaving us with a graffiti of sorts in the form of electronic communication by the opinionated masses.

Continue reading about Communication & Electronic Graffiti