Dear Santa, I’ve been very good this year, attending networking meetings, keeping appointments, giving lots of referrals and doing the very best I can for my clients and customers. But I know that I could be doing a better job of communicating if I had some fantastic e-mails, a well-written website, a few articles or [...]
a smaller, more targeted market is more beneficial to their business than sending a broad message, scattershot, and hoping that someone will see it
Organic Networking cannot be done by a paid professional, glossed over by a flashy logo or slick text. No, the success of Organic Networking lies within following the rules and applying good, old-fashioned honesty and finesse.
I sat down with a colleague recently as we prepared the outline for a presentation we will be giving to a business networking organization later this fall, frustrated that our presentation will only allow us about a half-hour of time in which to offer advice for marketing strategy. We had to decide what would be [...]
Continue reading about Do You Know Where Your Money Comes From?
One of my newest addictions is running in local races. Over the past 18 months, I’ve participated in a handful of 5ks and a 4-mile trail run, keeping in shape in between with a 3- or 4-mile run once or twice a week. Let me be clear: I’m a writer, not a runner, so I’m [...]
Threats. Scare tactics. “Expert” opinions. These are the “big sticks” of marketing philosophy today, the muscle that twists your arm into making that buying decision. But how loyal are we to the “bully brands?” We’ve all had buyer’s remorse from time to time, for purchases ranging from a pack of “mystery gum” whose flavor fell [...]
Continue reading about “Speak Softly” (It’s All About the Delivery)
Last week I had the pleasure of serving as a chaperone on a field trip to Savannah with my son’s 8th grade class. (That’s not a typo – I did say “I had the pleasure”). As with anything, there was a bit of a learning curve involved to ensure that my wards were safe and [...]
Continue reading about Understand Your Audience and Set Expectations
When your “stuff” is written well, It can help your product sell, Convey your point or paint a “pic.” Good writing makes your message stick! Emails, websites, blogs and such Truly need the “magic touch.” Your written content should speak loud In order to rise above the crowd. That’s why you should trust a pro [...]
Have you ever been confused by an email or a letter? You may re-read it a dozen times and still have just the faintest clue about the message the author is trying to convey. Perhaps you’ve been to a networking event and watched as someone “froze,” unsure of what they were going to say next. Who are [...]
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