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		<title>The Power of &#8220;What If&#8230;?&#8221;</title>
		<link>http://www.eirismarketing.com/writing/the-power-of-what-if/</link>
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		<pubDate>Tue, 10 Apr 2012 21:05:57 +0000</pubDate>
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				<category><![CDATA[inspiration]]></category>
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		<description><![CDATA[Those two seemingly innocuous words are so powerful in the mind of a writer. “What if” becomes the stuff of great stories.]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">There&#8217;s a common trait among writers that perhaps sets us apart from the general population, and that is that we ask a question: “What if&#8230;?”</div>
<div id="_mcePaste">I don&#8217;t think we even realize we&#8217;re doing it, but there it is, in nearly every situation:</div>
<div id="_mcePaste">
<ul>
<li>The light turns red and we stop, <em>but what if the brakes had failed?</em></li>
<li>I pick up the package of frozen tilapia, <em>but what if it mingled with shrimp, to which I&#8217;m highly allergic?</em></li>
<li>My husband and I met in high school after our families moved to the town in the same year, <em>but what if one of us had lived elsewhere?</em></li>
<li>And so on&#8230;</li>
</ul>
</div>
<div id="_mcePaste">Those two seemingly innocuous words are so powerful in the mind of a writer. “What if” becomes the stuff of great stories:</div>
<div id="_mcePaste">
<ul>
<li><em>What if a one-legged sea captain were consumed by the need to slay the beast that maimed him?</em></li>
<li>(<em>Moby Dick</em>, Herman Melville)</li>
<li><em>What if a woman walked too near magical stones and awoke two hundred years in the past?</em> (<em>Outlander</em>, Diana Gabaldon)</li>
<li><em>What if people realized they possessed special gifts, and the keys to uncovering them were hidden in plain sight?</em> (<em>Awake, </em>coming June 2012)</li>
</ul>
</div>
<div id="_mcePaste">If you&#8217;ve checked my blog lately, you&#8217;ve probably noticed that I wrote my last post some time ago, right after I lost my best friend</p>
<div id="attachment_571" class="wp-caption alignright" style="width: 310px"><a href="http://www.eirismarketing.com/wp-content/uploads/2012/04/IMAG00041.jpg"><img class="size-medium wp-image-571" title="IMAG0004" src="http://www.eirismarketing.com/wp-content/uploads/2012/04/IMAG00041-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">&#39;Wenways Brat&#39; - by Lisa Rosenthal</p></div>
<p>– my horse. You see, I couldn&#8217;t bear to turn on my computer and not see her photo on the desktop. That would mean moving on with my life – the life that doesn&#8217;t include her – for the first time in more than three decades.</p>
</div>
<div id="_mcePaste">On Friday, I had lunch with a dear friend, whom I&#8217;ve known since high school. She lived in Gulfport, Mississippi, and we were introduced through a mutual friend.</div>
<div></div>
<div id="_mcePaste">Melissa Breckenridge Rosenthal (Lisa) has always been right-brained, like me. Her talents lie in music and art. She&#8217;s a gifted guitarist and singer, and she paints like nobody&#8217;s business. Her home is decorated with some of the most gorgeous paintings, and it seems there&#8217;s nothing she can&#8217;t capture on canvas.</div>
<div></div>
<div id="_mcePaste">So when I met her at her studio in Marietta on Friday afternoon, she showed me around her work area. I saw her work-in-progress: a painting of her two daughters and one of their friends, petting a white horse on the side of the road.</div>
<div></div>
<div id="_mcePaste">Then she showed me her gallery wall. As always, I was in awe of the paintings – some of irises (my favorite flower), one of a jazz band in New Orleans, another of her grandfather in his graphic design shop years ago&#8230; then I froze, and felt tears burn my eyes.</div>
<div></div>
<div id="_mcePaste">There, in the center of the bottom row of paintings, was the most beautiful painting I had ever seen: my horse, looking like she had in life, surrounded by the words of a poem I wrote on the day she passed. I tried to tell Lisa, “It&#8217;s beautiful,” but there was a large something stuck in my throat, and I couldn&#8217;t speak.</div>
<div></div>
<div id="_mcePaste">Lisa and I stood there for several minutes with tears streaming down our faces. She said she just felt moved to paint Brat, and she couldn&#8217;t imagine how I felt. Oh, and by the way, that painting was for me, she said.</div>
<div></div>
<div id="_mcePaste">We went to lunch, then I hugged her and took the painting to my car, where I propped it in the passenger seat. The sun caught the colors of Brat&#8217;s coat in the painting, just as it had in life, and I tried to imagine where I would place the picture in my home so that the sunlight would dance on her coat and I could pretend she was really still here with me.</div>
<div></div>
<div id="_mcePaste">For now, it graces my office, so that I can look over at Brat&#8217;s kind face, eyes gazing at something in the big pasture, ears erect as if trying to catch a sound on the wind, one foot raised as if she is about to walk toward me.</div>
<div></div>
<div id="_mcePaste">I&#8217;ve only been back to the farm once since she passed. It&#8217;s so hard to go there and not see her red coat shining among the bays in the pasture. So I smile when I pass the farm and say, “Hi, Bratty,” like I did when she grazed in those fields.</div>
<div></div>
<div id="_mcePaste">In my mind, she&#8217;s still there. Will she remain so if I don&#8217;t go back to the farm? Will it be like she has never stopped? After all, I have a writer&#8217;s imagination, and I bring characters to life every day.</div>
<div></div>
<div id="_mcePaste"><em>What if&#8230;?</em></div>
<p>Be sure to stop by <span style="color: #808000;"><strong>J. King Artwork</strong></span>s, at 48 South Park Square in Marietta &#8211; above the Australian Bakery &#8211; to visit <strong><span style="color: #808000;">Lisa Rosenthal</span></strong> and see the amazing works she has for sale.</p>
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		<title>Love &amp; Loss</title>
		<link>http://www.eirismarketing.com/inspiration/love-loss/</link>
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		<pubDate>Mon, 30 Jan 2012 17:11:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[inspiration]]></category>
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		<description><![CDATA[The things that inspire the most also often hurt the most. The greatest loss comes from having received the greatest gift, from having loved so deeply that it is hard to determine where the heart and soul of one ends and the other begins. It is impossible to experience the depth of love without risking the pain of deep loss. Such is the cost of true love.]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'DejaVu Sans', sans-serif;">The things that inspire the most also often hurt the most. The greatest loss comes from having received the<a href="http://www.eirismarketing.com/wp-content/uploads/2012/01/Brat.jpeg"><img class="alignright size-medium wp-image-561" title="Brat" src="http://www.eirismarketing.com/wp-content/uploads/2012/01/Brat-300x225.jpg" alt="" width="300" height="225" /></a> greatest gift, from having loved so deeply that it is hard to determine where the heart and soul of one ends and the other begins. It is impossible to experience the depth of love without risking the pain of deep loss. Such is the cost of true love.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">In 1980, I had been taking horseback riding lessons at a little barn in Medford, NY (on Long Island), when a mare and her foal came into the barn. The mare was beautiful, but the foal was stunning. Both were a gleaming sorrel – the color of a copper penny – and the foal was strong-willed, somewhat foul-tempered and I was smitten from the minute I saw her.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">Wenways Brat and I were destined to be together from the moment we laid eyes on one another. I had no idea she liked to kick people who came into her stall, and she had no desire to harm me. Thus was the beginning of our nearly 32-year love story.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">On Long Island, Brat&#8217;s incredible conformation made her a champion in the show ring at halter, and her willingness to please (and show off, I believe) earned her accolades in Showmanship in her first year.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">When my family moved to Georgia in 1981, Brat came with me. As an unbroken filly, large already for a Quarter Horse, she was a handful, but our bond was unbreakable.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">Stubborn as she was, when I broke her to saddle, we backed around the riding arena for several weeks before she submitted to moving forward. When she did, the motion was fluid, the sensation like flying. Everyone who ever rode her said it was unlike any other horse they had ridden.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">In 1985, Brat gave birth to a filly, Southern Cross, who lived for a mere 24 hours before her under-developed lungs took her from us. Another attempt at breeding was unsuccessful, and I opted not to put Brat – or me &#8211; through it again.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">When I had my own children, my time with her was more limited. There was a time when someone wanted to buy her, but Brat fractured her ankle and the buyers changed their minds. To this day I believe it was Brat&#8217;s way of coming home to me and staying there.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">She had an affinity for children, and we could perch little ones on her back with an adult or by themselves without fear. My daughter was just two months old when she trotted up and down the long dirt driveway in the saddle with me. Brat served as an instruction horse at two different YMCA camps, and at 16.1 hands, was among the largest riding horses at both.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">The second camp was located on very rocky terrain, and her constant stone bruises prompted me to find a new place for her to stay. A friend I had met through work had a farm a few miles from my home and I asked her if she knew of a boarding facility. As it happened, she was looking for a pasture boarder, and we moved Brat there in the summer of 1997.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">The farm had a run-in shelter and one stall, but Brat lived in the pasture, making friends with Donna&#8217;s Thoroughbred gelding named Fizzer. Over the 15 years that followed, Brat and Fizzer were the mainstays, and had a close bond.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">I would ride on occasion, but Brat was more my companion than a riding horse. She had done well in the show ring, and probably could have done a lot more. Sometimes I thought I should have allowed her that career, but maybe we wouldn&#8217;t have had such an easy relationship. She enjoyed retirement, as her main “job” was keeping me happy.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">Brat would stand, dozing contentedly in the pasture as I groomed her. I could pick up her feet, comb her tail, even duck under her belly, and she would stand still until I finished. The only thing she didn&#8217;t enjoy was a bath, but she tolerated those on occasion – then would find the nearest patch of dirt and roll, grunting in ecstasy as she looked at me and shook – the horse equivalent of thumbing her nose at my idea of cleanliness.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">She never bucked while I was riding her. Despite riding often over the years – daily before I had children – she was always a pleasure and I never fell off. To my knowledge, no one ever fell from her back. If the reins fell to the ground, she would stop in her tracks. But I didn&#8217;t need reins to ride her. She responded to the slightest touch of my leg on her flank, and at times all I did was turn my head and she would follow that lead.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;"><a href="http://www.eirismarketing.com/wp-content/uploads/2012/01/BethBrat.jpg"><img class="alignright size-thumbnail wp-image-562" title="Beth&amp;Brat" src="http://www.eirismarketing.com/wp-content/uploads/2012/01/BethBrat-150x150.jpg" alt="" width="150" height="150" /></a>In the early 1990s, I kept her at a farm in Woodstock where I was responsible for her daily care. I would take her out to the pasture in the morning on my way to work, then spend time cleaning her stall and riding before feeding her dinner in the evenings. Bringing her in meant leading her from the paddock to stand next to the fence while I climbed up – bareback with only a halter – and gallop to the barn.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">When Brat turned 30, we celebrated together with a ride. Both of us were a little arthritic, so we kept it short, but I believe she enjoyed it as much as I did.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;"> </span></p>
<div id="attachment_564" class="wp-caption alignleft" style="width: 160px"><a href="http://www.eirismarketing.com/wp-content/uploads/2012/01/IMAG0014.jpg"><img class="size-thumbnail wp-image-564" title="IMAG0014" src="http://www.eirismarketing.com/wp-content/uploads/2012/01/IMAG0014-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">Brat &amp; Fizzer</p></div>
<p>In the last two years, she struggled to keep her weight on during the winter. I changed her feed, added a supplement and was thrilled when she rallied each spring. Silly as it sounds, she had the wide back-end of a Quarter Horse, and maintaining the bus-back tush was a sign robust health.</p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">Last October, on a whim, I rode her around the yard. She was healthy and sound and when I lifted the reins she lowered her head as if she was competing in a show. I touched my heel to her flank and we cantered around the lawn like we used to when we were young. She had a gleam in her eye when I took her in and groomed her, like she enjoyed the ride as much as I did.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">I thought the weather this year would be a blessing, that the warmer temperatures would keep her healthy. But in mid-January she began to drop weight and I felt her unease with the daily routine. She surprised me one afternoon when I went out to feed her and she followed me at a trot up the hill toward the barn. I thought that perhaps her body would fill out again once spring came and the grass began to grow in.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">But it wasn&#8217;t meant to be. She was tired, and she needed permission from me to go. The weather was beautiful over the weekend, and the other horses all stretched out on the grass, bathing in the warmth of the sun, but Brat just watched them as if she was afraid to lay down and be unable to get back up.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">I called the vet. It was time.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">The vet warned me what it was like to put a horse down – that it was done while they were standing, that horses fall, sometimes kick, sometimes lose control of their bodies&#8230;</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">But Brat wasn&#8217;t just a horse.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">Brat&#8217;s life was so beautiful, and she maintained her dignity and beauty and perfection right until the end. The vet administered a mild sedative and Brat glanced around then lay down. I went to her and held her head against my chest as the vet administered the dose that would take her from me, and Brat went peacefully, breathing her final breath as I held her close.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">For nearly 32 years, Wenways Brat has shared her beauty and perfection with me, and I am so grateful for that gift. It was my responsibility to give her the rest she deserved, and she was beautiful and perfect and peaceful until her very last breath.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">My heart broke into a million tiny pieces Sunday afternoon, and have fit themselves back together awkwardly, with a giant piece missing that was once filled by Brat. True love is like that. And I accept this pain as the price for the decades of love and memories.</span></p>
<p><span style="font-family: 'DejaVu Sans', sans-serif;">Bless you, Brat. I love you now and for always. And I am grateful to have had you in my life.</span></p>
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		<title>Feathered Inspiration</title>
		<link>http://www.eirismarketing.com/article/feathered-inspiration/</link>
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		<pubDate>Mon, 16 Jan 2012 21:49:02 +0000</pubDate>
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		<description><![CDATA[You never know what will drive inspiration – the inspiration to create stories voiced by a quirky bird, start a conversation with someone you've never met, slow down and take notice of the things that usually pass by too quickly.]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Nimbus Sans L', sans-serif;">Living in a small town affords us certain luxuries that folks in the city don&#8217;t have, like being able to understand directions by landmarks rather than street names, building an extra ten minutes into most errands to make time to talk with the friend or</span></p>
<div id="attachment_551" class="wp-caption alignright" style="width: 160px"><span style="font-family: 'Nimbus Sans L', sans-serif;"><a href="http://www.eirismarketing.com/wp-content/uploads/2012/01/bob.jpg"><img class="size-thumbnail wp-image-551" title="bob" src="http://www.eirismarketing.com/wp-content/uploads/2012/01/bob-150x150.jpg" alt="" width="150" height="150" /></a></span><p class="wp-caption-text">Bob (photo by Renee Gable)</p></div>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;"> neighbor you&#8217;re bound to run into, and appreciating the little things that make us slow down and take notice.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;">Last year, I wrote about how the bridge was out beside our subdivision, forcing me to drive a different route to practically everywhere I went. Each morning I was greeted with something that made me smile  &#8211; a family of deer, a pair of red foxes, purple grass blooming on the side of the road, and wild turkeys.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;">While not domesticated, Bob the Turkey wasn&#8217;t exactly what I&#8217;d call “wild” either. Although his Facebook page touted him as “Serenade&#8217;s Mascot,” he truly was a mascot for all of Woodstock, and a Bob sighting always resulted in a smile.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;"> </span></p>
<div id="attachment_552" class="wp-caption alignleft" style="width: 160px"><a href="http://www.eirismarketing.com/wp-content/uploads/2012/01/bobcar.jpg"><img class="size-thumbnail wp-image-552" title="bobcar" src="http://www.eirismarketing.com/wp-content/uploads/2012/01/bobcar-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">Getting a Better View (photo by Wesley Matthews)</p></div>
<p>Sure, he tied up traffic from time to time, but where are we going in such a hurry, anyway? The speed limit along that end of Main Street is posted as 25 MPH, and I almost think Bob was planted by the Woodstock Police Department as a gift to help people avoid a speeding ticket.</p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;">He was nowhere to be found during the hubbub of the Christmas Jubilee Parade in December, but I have no doubt he was perched on a rooftop nearby, wondering about all the noise and commotion on “his” stretch of road.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;">Bob even garnered television time for our growing town, allowing for a feel-good story on the nightly news a few times last fall.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;">Folks who heard about but hadn&#8217;t seen Bob slowed down just past <a href="http://www.woodstockflowers.com/">Woodstock Flowers &amp; Gifts</a>, hoping to catch a glimpse of the bird chasing a car or preening in the reflection of the electrical box near the railroad tracks.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;">Kids and grown-ups alike loved Bob. They shared photos and stories about the bird who was as familiar as the old Welcome to Woodstock sign once was.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;">You never know what will drive inspiration – the inspiration to create stories voiced by a quirky bird, start a conversation with someone you&#8217;ve never met, slow down and take notice of the things that usually pass by too quickly – but Bob inspired all of those things.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;">Bob is gone, but the kindness he inspired in the residents of our little town should be his legacy.</span></p>
<p><span style="font-family: 'Nimbus Sans L', sans-serif;"> </span></p>
<div id="attachment_553" class="wp-caption aligncenter" style="width: 730px"><a href="http://www.eirismarketing.com/wp-content/uploads/2012/01/bobsticker.jpg"><img class="size-full wp-image-553" title="bobsticker" src="http://www.eirismarketing.com/wp-content/uploads/2012/01/bobsticker.jpg" alt="" width="720" height="537" /></a><p class="wp-caption-text">photo by Ashley Wilson</p></div>
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		<title>Wonderful Words of Encouragement from Writers Relief.com</title>
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		<pubDate>Thu, 05 Jan 2012 13:24:43 +0000</pubDate>
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		<description><![CDATA[Sometimes it's hard to write. There are so many things going on around us, trying their darnedest to pull us away from our writing projects - kids, laundry, the phone...

Enjoy these Words of Encouragement brought to you by WritersRelief.com]]></description>
			<content:encoded><![CDATA[<p>Sometimes it&#8217;s hard to write. There are so many things going on around us, trying their darnedest to pull us away from our writing projects &#8211; kids, laundry, the phone&#8230;</p>
<p>Enjoy these Words of Encouragement brought to you by <a href="http://www.writersrelief.com/">WritersRelief.com</a></p>
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<h1>Winners: 100 Words of Encouragement For Writers</h1>
<div><em>BY <a title="Posts by Writers Relief Staff" rel="author" href="http://www.writersrelief.com/blog/author/writers-relief-staff/">WRITERS RELIEF STAFF</a> ON DECEMBER 12, 2011 · <a href="http://www.writersrelief.com/blog/2011/12/winners-100-words-of-encouragement-for-writers/#comments">29 COMMENTS</a></em></div>
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<p><img title="motivation" src="http://www.writersrelief.com/wp-content/uploads/2011/12/motivation-300x200.jpg" alt="Motivation for creative writers" width="300" height="200" />A few weeks ago we asked you to send us your thoughts on how you would encourage a struggling writer in 100 words or less. And we got so many wonderful entries from all over the globe! Over 70 writers sent their beautiful, inspiring words; it was difficult to narrow it down to just a few that could fit in a blog post.</p>
<p>But narrow it we did, and these five entries particularly stood out. <strong>If you love the words of these writers, let them know in our comments section!</strong> And of course, feel free to post their paragraphs (one or all) near your writing space to inspire you when you’re in a slump.</p>
<p>Thanks to everyone who entered! We may post entries in future issues of <a title="Submit Write Now" href="http://www.writersrelief.com/free-newsletter-for-writers/"><em>Submit Write Now!</em></a> But until then, enjoy these wonderful gems!</p>
<p><strong>Katie Dilts:</strong> Write. Write when it hurts. Write when it feels good. Write when you want to. Write when you don’t. Write when you have a direction. Write when you have no idea where it’s going. Write when you want everyone to see. Write when you want to keep it to yourself. Above all, write for you. Too many writers write solely what they think their readers want to hear. Write truth. Your truth. Whenever a great piece of work is written, the world takes notice. Sometimes the world just takes longer than we would all like.</p>
<p><strong>Glenn Hameroff:</strong> Fall in love with rejection. Everyone starts off their career bemoaning their receipts of these daggers to the heart. I took the opposite strategy. I wanted as many as possible—organized into a folder with plastic pages. Editors who invested more into their rejection notice received a full-page display. Mimeographed rejection notices received a poorly constructed collage. The dichotomy of rejection so occupied my mind that when I received an acceptance letter, it was simply a matter of fact. I even wrote an essay about the variety of rejection notices, which was quickly and impersonally rejected. Take joy in rejection notices.</p>
<p><strong>Diann Tongco:</strong> If you’re struggling with your writing, I have good news. That means you ARE writing, which is the first and hardest step. Here are two tips: The first is to simply skip the hard part. Move on to the next chapter or scene; find a section that’s not so difficult and start there. Second: Don’t take it so seriously. Write a silly scene; free your creative juices. Granted neither of these two ideas will result in a well-honed final draft, but you can always edit later. If you don’t write, you won’t get to the editing part. Now go, write!</p>
<p><strong>Helen Colella: A</strong>ppreciate all writers. <strong>B</strong>elieve in yourself. <strong>C</strong>hallenge creativity. <strong>D</strong>ream of success. <strong>E</strong>xplore fact, fiction, and fantasy. <strong>F</strong>ocus on your writing career. <strong>G</strong>o the distance. <strong>H</strong>old tight to dreams. <strong>I</strong>nvest in classes, workshops, and conferences. <strong>J</strong>oin a critique group. <strong>K</strong>eep abreast of publishing needs. <strong>L</strong>ive, love, and laugh. <strong>M</strong>ake every word count. <strong>N</strong>ourish the body, mind and soul. <strong>O</strong>pen your mind to knowledge. <strong>P</strong>repare and be positive. <strong>Q</strong>uery first.<strong> R</strong>ead, read and read. <strong>S</strong>et goals. <strong>T</strong>rust in yourself. <strong>U</strong>nderstand the impact of words. <strong>V</strong>enerate language.<strong>W</strong>rite. Write. Write. <strong>X</strong>-out all negativity. <strong>Y</strong>odel and yell over every accomplishment. <strong>Z</strong>oom in—complete projects.</p>
<p><strong>Annie Star:</strong> To begin is to be half done! Corny, right? Cliché, definitely! But, oh, so true. Getting started is the absolute hardest part. Just write. Get down all your ideas no matter how crappy or disorganized. Rewrites and new inspiration are easy once you have that sloppy copy down. I can personally testify that this advice has worked for countless school papers and/or deadlines. Any of my children will tell you that it’s my mantra. Beginning is truly your biggest obstacle. And you can handle that!</p>
<p>Congrats (and thanks!) again to the winners!</p>
<p><strong> </strong></p>
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		<title>Writer&#8217;s Block (or not)</title>
		<link>http://www.eirismarketing.com/writing/writers-block-or-not/</link>
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		<pubDate>Mon, 12 Dec 2011 23:04:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[communication]]></category>
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		<description><![CDATA[Perhaps it's the idea of writer's block that causes that momentary panic, which morphs into something that renders us unable to conjure a thought, complete an assignment, even hunt-and-peck a simple sentence about our chosen topic.]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Trebuchet MS', sans-serif;">I&#8217;m a rebel. I tell my students I don&#8217;t believe in “writer&#8217;s block” &#8211; not as some amorphous mass that envelops the writer&#8217;s idea<a href="http://www.eirismarketing.com/wp-content/uploads/2011/12/blank-page.jpg"><img class="alignright size-full wp-image-541" title="OLYMPUS DIGITAL CAMERA" src="http://www.eirismarketing.com/wp-content/uploads/2011/12/blank-page.jpg" alt="" width="100" height="75" /></a> bank, anyway.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">Perhaps it&#8217;s the idea of writer&#8217;s block that causes that momentary panic, which morphs into something that renders us unable to conjure a thought, complete an assignment, even hunt-and-peck a simple sentence about our chosen topic.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">Why is it that so many blame “writer&#8217;s block” for their lapses, then? Confidence – or lack thereof.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">I was sitting in a coffee shop not long ago, in a meeting with a client, when a writing friend of mine appeared from the “comfy couches” in one part of the cafe and set up shop at one of the hard tables near an electrical outlet so she could plug in her laptop.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">She said she was on deadline for an assignment and asked if I had a cure for “writer&#8217;s block.”</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">My client smiled as I asked my friend to tell me about her subject, which she was able to do with much enthusiasm. I smiled back and said, “that sounds great! Now, go write it down that way!” (She did, met her deadline, and the article is – as always – wonderful).</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">There&#8217;s a point to this story, as it pertains to writer&#8217;s block. But I&#8217;ll get to that in a minute.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;"><span id="more-540"></span>Just last week, I attended an all-day workshop during which we took an assessment designed to inform us about what kind of team player we are. There weren&#8217;t “good” players or “bad” players – all were equal, and the assessment was designed to help us recognize our strengths (thus, our weaknesses as well) and embrace them, knowing that we brought value to the team through our unique abilities.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">As social as I am (I&#8217;m the “Network Goddess” in my other life, after all!), I was an Intuitive “Loner.” Me? A loner? I scoffed until the facilitator asked a few questions:</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">Facilitator: “What do you do?”</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;"><a href="http://www.eirismarketing.com/wp-content/uploads/2011/12/typewriter1.jpg"><img class="alignleft size-full wp-image-544" title="typewriter" src="http://www.eirismarketing.com/wp-content/uploads/2011/12/typewriter1.jpg" alt="" width="75" height="100" /></a>Me: “I&#8217;m a writer.”</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">Facilitator: “How many people are in the room when you write?”</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">Ah. There it is. Yes, writers live very solitary lives while they&#8217;re working. The interviews, the interacting with people, the classes full of students, all help us build the stories we tell. In a nutshell, we observe, we&#8217;re introspective and – yes – we&#8217;re “Loners.”</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">But we&#8217;re Storytelling Loners. We love for people to listen. And sometimes when we feel “stuck,” all we need to do is talk it<a href="http://www.eirismarketing.com/wp-content/uploads/2011/12/story.jpg"><img class="alignright size-full wp-image-543" title="story" src="http://www.eirismarketing.com/wp-content/uploads/2011/12/story.jpg" alt="" width="100" height="75" /></a> out. Even if we&#8217;re just talking to ourselves.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">There&#8217;s no such thing as “writer&#8217;s block.” There&#8217;s just Writer&#8217;s Laryngitis.</span></p>
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		<title>To Write or Not To Write&#8230; Holiday Greeting Cards</title>
		<link>http://www.eirismarketing.com/writing/to-write-or-not-to-write-holiday-greeting-cards/</link>
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		<pubDate>Tue, 29 Nov 2011 17:48:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Holiday Cards]]></category>
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		<description><![CDATA[Whether you agree or disagree with the commercialization of the holidays or the price of Postage stamps, holiday cards are a tradition that would be a shame to lose.]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Purisa;">When it comes to the argument about writing and sending greeting cards for Christmas, Hanukkah, Kwanzaa, Thanksgiving, Boxing Day, what have you, people cite everything from lack of time to lack of funds as their reason for cutting back – or not sending at all.</span></p>
<p><span style="font-family: Purisa;">Whether you agree or disagree with the commercialization of the holidays or the price of Postage <a href="http://www.eirismarketing.com/wp-content/uploads/2011/11/card.jpg"><img class="alignright size-full wp-image-536" title="card" src="http://www.eirismarketing.com/wp-content/uploads/2011/11/card.jpg" alt="" width="100" height="75" /></a>stamps, holiday cards are a tradition that would be a shame to lose.</span></p>
<p><span style="font-family: Purisa;">For personal greetings, many families have opted for the “Christmas Letter” in which they share everything from children&#8217;s academic accomplishments to employment changes and more. To make this easier, you may want to compile a list of your Facebook posts and organize them in a letter – throwing in a few photos to break up the monotony.<span id="more-535"></span><br />
</span></p>
<p><span style="font-family: Purisa;">Christmas letters are great for close friends and family, but be sure you don&#8217;t make them too long or too detailed (if you wouldn&#8217;t read it yourself, why do you expect it of Great-Aunt Ethel?). A great idea is one (short!) paragraph for each family member, accompanied by a photo. Keep them short and sweet – one-sided, whenever possible. You may want to do a condensed version on the back of a traditional family photo card for those whom you consider “close” but don&#8217;t see that often. And just a simple card will do for others, like former neighbors or co-workers with whom you still keep in touch.</span></p>
<p><span style="font-family: Purisa;">For business contacts, a traditional card is preferred. But there are a lot of options available so you can customize your card with a photo or custom greeting. Be careful about using logos or text that sounds like a sales pitch. Greeting cards are a time to thank our customers and clients; they&#8217;ll be turned off by a card that doubles as a direct-mail ad.</span></p>
<p><span style="font-family: Purisa;"><a href="http://www.eirismarketing.com/wp-content/uploads/2011/11/mailbox.jpg"><img class="alignleft size-full wp-image-537" title="mailbox" src="http://www.eirismarketing.com/wp-content/uploads/2011/11/mailbox.jpg" alt="" width="100" height="73" /></a>I&#8217;m all for hand-signing cards whenever possible, even if you&#8217;ve had your name pre-printed in the card. Depending on the size of your list, you also should hand-write the name of the recipient, rather than leaving the top of the card blank – the lack of personalization leaves it feeling like bulk mail.</span></p>
<p><span style="font-family: Purisa;">Business orders of greeting cards usually are ordered earlier in the year, but there are still some great options for smaller quantities or cards for personal use.</span></p>
<p><span style="font-family: Purisa;">There&#8217;s just something about receiving a card in the mail that makes me spend a few extra minutes thinking about the sender – and isn&#8217;t that what the holiday season is all about?</span></p>
<p><span style="font-family: Purisa;">Happy writing!</span></p>
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		<title>On the Road to 50K (Words, That Is!)</title>
		<link>http://www.eirismarketing.com/writing/on-the-road-to-50k-words-that-is/</link>
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		<pubDate>Sun, 30 Oct 2011 21:50:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[deadlines]]></category>
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		<category><![CDATA[NaNoWriMo]]></category>
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		<description><![CDATA[“When will I ever find the time to write?” It&#8217;s the lament of everyone who has ever sat down with a pen or a laptop and attempted to create a memoir, a poem, a short story or a full-fledged novel. Excuses begone! Stretch your writing fingers, pull your best characters and storylines out of the [...]]]></description>
			<content:encoded><![CDATA[<p>“<span style="font-family: 'Trebuchet MS', sans-serif;">When will I ever find the time to write?”</span></p>
<p><span> </span></p>
<div id="attachment_531" class="wp-caption alignright" style="width: 130px"><a href="http://www.eirismarketing.com/wp-content/uploads/2011/10/nano_10_winner_120x90-1.png"><img class="size-full wp-image-531" title="nano_10_winner_120x90-1" src="http://www.eirismarketing.com/wp-content/uploads/2011/10/nano_10_winner_120x90-1.png" alt="" width="120" height="90" /></a><p class="wp-caption-text">Earn one of these when you finish 50,000 words</p></div>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">It&#8217;s the lament of everyone who has ever sat down with a pen or a laptop and attempted to create a memoir, a poem, a short story or a full-fledged novel.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">Excuses begone! Stretch your writing fingers, pull your best characters and storylines out of the deepest, darkest regions of your brain and get ready to begin writing at midnight on Tuesday, November 1 – the beginning of the 13</span><sup style="font-family: 'Trebuchet MS', sans-serif;">th</sup><span style="font-family: 'Trebuchet MS', sans-serif;"> Annual NaNoWriMo (National Novel Writing Month), during which writers pen a 50,000-word novel in 30 days. (For those of you who don&#8217;t like number-crunching – and what writer truly does? &#8211; that&#8217;s roughly 1,666 words a day!)</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;"><a href="http://www.eirismarketing.com/wp-content/uploads/2011/10/27531_83283673039_433_n.jpg"><img class="alignleft size-thumbnail wp-image-532" title="27531_83283673039_433_n" src="http://www.eirismarketing.com/wp-content/uploads/2011/10/27531_83283673039_433_n-150x150.jpg" alt="" width="150" height="150" /></a><a href="http://www.foxtalebookshoppe.com">FoxTale Book Shoppe</a> in Woodstock has been kind enough to open their doors to us crazy writers for six evenings for 1 ½ hours at a time – every Monday in November, and the the first and third Thursdays (Nov. 3 and 17) from 6 until 7:30 pm.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">Depending on the number of people who participate, there&#8217;s no guarantee of a chair or an electrical outlet. So make sure you bring a pillow or blanket to stretch out on the floor, and make sure the battery in the laptop is fully charged.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">For more information about National Novel Writing Month, visit </span><a style="font-family: 'Trebuchet MS', sans-serif;" href="http://www.NaNoWriMo.org/">www.NaNoWriMo.org</a><span style="font-family: 'Trebuchet MS', sans-serif;"> and sign up to begin logging your daily word counts on November 1.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">For more information about the Write-Ins at FoxTale, contact writing workshop facilitator Beth Hermes at 678-524-7518 or </span><a style="font-family: 'Trebuchet MS', sans-serif;" href="mailto:Beth@eIRISMarketing.com">Beth@eIRISMarketing.com</a><span style="font-family: 'Trebuchet MS', sans-serif;">.</span></p>
<p><span style="font-family: 'Trebuchet MS', sans-serif;">Happy Writing!</span></p>
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		<title>Writing Voices</title>
		<link>http://www.eirismarketing.com/writing/writing-voices/</link>
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		<pubDate>Sat, 15 Oct 2011 15:52:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[classes]]></category>
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		<description><![CDATA[The “voice” is the style that captures – and keeps – a reader's attention, that speaks to your preference, and conveys the personality of the topic - and often of the writer.]]></description>
			<content:encoded><![CDATA[<p><!-- 		@page { margin: 0.79in } 		P { margin-bottom: 0.08in } --><span style="font-family: Lohit Kannada;">Does your writing have a voice?</span></p>
<p><span style="font-family: Lohit Kannada;">Writers know how hard it is to present an authentic voice in a piece of work. Readers know how essential it is – even if they&#8217;re not aware that&#8217;s what “it” is. </span></p>
<p><span style="font-family: Lohit Kannada;">The “voice” is the style that captures – and keeps – a reader&#8217;s attention, that speaks to your preference, and conveys the personality of the topic &#8211; and often of the writer.</span></p>
<p><span style="font-family: Lohit Kannada;">Just as each human has his or her own distinct voice, each story has one as well, giving it the personality it needs to attract a reader, bring the characters to life and make the reader either fall in love with a piece or put it aside.<a href="http://www.eirismarketing.com/wp-content/uploads/2011/10/books.jpg"><img class="alignright size-thumbnail wp-image-528" title="books" src="http://www.eirismarketing.com/wp-content/uploads/2011/10/books-148x150.jpg" alt="" width="148" height="150" /></a></span></p>
<p><span style="font-family: Lohit Kannada;">Many writers use the same voice from story to story, even if the topic and characters change. Voice is often what attracts readers to a particular writer. When writers change their regular voice (think John Grisham in “A Painted House”), they often leave their readers scratching their heads. The new voice may help them attract a new audience. (“A Painted House” is my favorite Grisham novel, by the way).</span></p>
<p><span style="font-family: Lohit Kannada;">Funny thing is, your story&#8217;s voice has as much to do with who your reader is as who you – the writer – are. One of the writing “rules” is “write what you know,” but that would be a scary prospect, given the number of thriller authors and crime novelists out there. And how would an historical fiction writer “write what they know”? Sure, there&#8217;s research, but that can only take your writing voice so far.</span></p>
<p><span style="font-family: Lohit Kannada;">Writers and readers both have a comfort zone. But to grow as a writer, you may have to stretch outside your zone and try on new voices.</span></p>
<p><span style="font-family: Lohit Kannada;">One of my recent assignments for my writing students was to create a persona using a character&#8217;s name, then change the character&#8217;s name and see if the persona still fit. For this piece, we wrote a personal ad, and we had some funny, interesting characters who grew out of the exercise. Dialect that was appropriate for diner waitress Emmy Lou Purdy, for example, was awkward for financial analyst Alexandria Welbourne.</span></p>
<p><span style="font-family: Lohit Kannada;">The writers grew from this exercise as well. It&#8217;s amazing how much we can mature as writers, if we only stretch outside of our comfort zones and test the range of our voice.</span></p>
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		<title>When Less is More</title>
		<link>http://www.eirismarketing.com/blog-writing/when-less-is-more/</link>
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		<pubDate>Sun, 02 Oct 2011 13:05:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[The sad fact is that we are often too busy to read something that even looks like it might take longer than a single sweep of the minute hand to peruse.
]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">Back in Journalism School at Auburn University, our professor, <a href="http://www.auburn.edu/~willik5/">Ed Williams</a>, drilled the philosophy of Strunk &amp; White into our brains:<a href="http://www.eirismarketing.com/wp-content/uploads/2011/10/williams1.jpg"><img class="alignright size-thumbnail wp-image-516" title="williams" src="http://www.eirismarketing.com/wp-content/uploads/2011/10/williams1-144x150.jpg" alt="Auburn Univ. Journalism Professor Ed Williams" width="144" height="150" /></a></div>
<div></div>
<p><strong></strong></p>
<div id="attachment_517" class="wp-caption alignleft" style="width: 160px"><strong><span style="text-decoration: underline;"><a href="http://www.eirismarketing.com/wp-content/uploads/2011/10/elements-of-style.jpg"><img class="size-thumbnail wp-image-517" title="elements of style" src="http://www.eirismarketing.com/wp-content/uploads/2011/10/elements-of-style-150x150.jpg" alt="" width="150" height="150" /></a></span></strong><p class="wp-caption-text">every writer should have this on their book shelf</p></div>
<p><strong><span style="text-decoration: underline;">Omit needless words.</span><br />
</strong>Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.<br />
<em>~ <a href="http://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X">The Elements of Style, by William Strunk, Jr. and E.B. White</a></em></p>
<div id="_mcePaste">Many a great novel breaks this rule in elegant fashion, but the sad fact is that we are often too busy to read something that even looks like it might take longer than a single sweep of the minute hand to peruse.</div>
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<div id="_mcePaste">I often tell my blog-writing students that a good rule of thumb is to “keep your blogs short enough to read on a smart phone while standing in line at the coffee shop.”</div>
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<div id="_mcePaste">This forces us, as writers, to examine closely what we want to say. It often takes us longer to write a short sentence, using just the right words, than it will ever take an audience to read it, digest it and move on.</div>
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<div id="_mcePaste">In my days at the newspaper, we&#8217;d toil over in-depth articles, then create a headline and grabber paragraph that would hook the reader&#8217;s attention long enough to read through the first page, if we did our jobs well. Rarely could we expect a reader to “jump” with us, if the article continued past the first page.</div>
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<div id="_mcePaste">This is not to say that short is always the rule. Look at the entire generation of the population raised on sound bytes and mini-messages who devoured the Harry Potter novels. And I schedule my vacation time around the release of each book in Diana Gabaldon&#8217;s Outlander series.</div>
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<div id="_mcePaste">Which goes to show that, even those who subsist on fast food appreciate the richness of a slow-cooked meal once in awhile.</div>
<div id="_mcePaste">Whether you&#8217;re writing a novel, an article, a blog post or an email, keep in mind that your aim is to create a message that people will read. If they appreciate it, that&#8217;s a bonus.</div>
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<div>But they&#8217;re more likely to remember it if you keep your message simple.</div>
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		<title>Pen-Pushers Anonymous &#8211; Volume 1</title>
		<link>http://www.eirismarketing.com/writing/pen-pushers-anonymous-volume-1/</link>
		<comments>http://www.eirismarketing.com/writing/pen-pushers-anonymous-volume-1/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 15:56:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[writing]]></category>
		<category><![CDATA[writing prompts]]></category>
		<category><![CDATA[Beth Hermes]]></category>
		<category><![CDATA[Canton]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[professional writer]]></category>
		<category><![CDATA[Write Every Day]]></category>

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		<description><![CDATA[For those of you who live with writers, please understand that words are like oxygen to us. If we're not scribbling a few thoughts or ideas into a notebook – or onto the closest scrap of paper we can find – we do, indeed, become frothing-at-the-mouth frenzied.
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			<content:encoded><![CDATA[<p><span style="font-family: Loma;">BUSY – (adj) – actively and attentively engaged in work or a pastime; not at leisure; otherwise engaged&#8230; not immediately accessible. <em>(Source: Dictionary.com)</em></span></p>
<p><span style="font-family: Loma;">It&#8217;s hard not to be busy this time of year, with the kids back in school, festivals nearly every weekend, and cooler weather that makes yard work and house cleaning more appealing than just a few weeks ago when you&#8217;d break a sweat just walking to the fridge.</span></p>
<p><span style="font-family: Loma;">But busy doesn&#8217;t have to mean frenzied (also an adjective, and whose definition includes “violently agitated, frantic, wild”), which is what we tend to become when we take on too much “busy.”</span></p>
<p><span style="font-family: Loma;">For writers, “busy” often means “not writing,” which creates even more chaos in our lives. For those of you who live with writers, please understand that words are like oxygen to us. If we&#8217;re not scribbling a few thoughts or ideas into a notebook – or onto the closest scrap of paper we can find – we do, indeed, become frothing-at-the-mouth frenzied.</span></p>
<p><span style="font-family: Loma;">Perhaps, as the title of this post implies, writing is an addiction that we must tuck into the appropriate compartment of our calendars, like doing the laundry, shopping for groceries or dead-heading flowers. The only issue with this idea is that we&#8217;re not thinking about laundry, groceries or flowers while we&#8217;re writing, but we are thinking about writing while we&#8217;re doing just about anything else.</span></p>
<p><span style="font-family: Loma;">Be honest: How many of you have watched a distraught mother dealing with a tantrum-throwing child in the grocery story and infused the scene with a crazy theory about how the child doesn&#8217;t belong to the woman but no one wants to get involved? Or have you ever seen someone wandering aimlessly along the side of the road and given him some sort of “back story” that you can use in your writing?</span></p>
<p><span style="font-family: Loma;"> </span></p>
<div id="attachment_505" class="wp-caption alignright" style="width: 160px"><a href="http://www.eirismarketing.com/wp-content/uploads/2011/09/IMG_21901.jpg"><img class="size-thumbnail wp-image-505" title="IMG_2190" src="http://www.eirismarketing.com/wp-content/uploads/2011/09/IMG_21901-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">IT Guy or Super Hero?</p></div>
<p>Of course you have! That&#8217;s what makes being a writer so interesting.</p>
<p>And for those of you who live with us, it&#8217;s what makes your lives more exciting <span style="font-family: Loma;">because, to us, you&#8217;re not a banker or a lawyer or a bus driver or a teacher; you&#8217;re a spy or a special agent or a super hero or a knight whose true identity comes to life when we&#8217;re not too busy to scribble in our journals!</span></p>
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