Communication

admin on July 22nd, 2011

There’s a quirky aspect of my job that I handle from time to time. Instead of creating a message in prose, someone will ask for it in rhyme. I create these pieces and have such fun, and am pleased with my client’s reaction; But let’s face facts, not many clients think poems will drive folks [...]

Continue reading about Poetry’s A Notion

admin on June 5th, 2011

It might be time for a little pick-me-up… like a toothpick umbrella with words for your advertising or promotional copy.

Continue reading about Strawberry Ice Cream and Garden Sprinklers

admin on May 9th, 2011

If words aren’t your job all day, every day – and sometimes even if they are – your message can be ineffective, and you just aren’t sure why.

Continue reading about The Power of the Right Words

admin on February 13th, 2011

I know, it’s cheesy – but this post was inspired by the little candy hearts that you see at every grocery store, drug store, discount center, etc., this time of year – if for no other reason than they actually do get conversations started and, as a result, serve as wonderful writing prompts for elevator [...]

Continue reading about Put Some Heart(s) Into Your Writing

admin on January 31st, 2011

By consciously practicing and honing your skills, you’ll become a more powerful and confident communicator.

Continue reading about Everyone is a Communicator

admin on December 30th, 2010

Spell Check won’t ding you for a correctly spelled word that is being used incorrectly.

Continue reading about Spelling & Usage Resolutions for 2011

admin on December 16th, 2010

Dear Santa, I’ve been very good this year, attending networking meetings, keeping appointments, giving lots of referrals and doing the very best I can for my clients and customers. But I know that I could be doing a better job of communicating if I had some fantastic e-mails, a well-written website, a few articles or [...]

Continue reading about Letter to Santa

admin on December 1st, 2010

A professional copywriter is able to create a variety of written pieces for your business. The following is a sample of copywriting terms with which you will want to be familiar:

Continue reading about Copywriting Terms You Should Know

admin on November 18th, 2010

There’s lasting value in writing well, even if you just write for yourself.

Continue reading about Benjamin Franklin Had It “Write”

admin on November 2nd, 2010

Like the “Great and Powerful Oz,” my job is often to point out to the client what has been there all along. And it is then that we can start to work on a new campaign.

Continue reading about The “Yellow Brick Road” of Your Marketing Campaign