Marketing
There’s a quirky aspect of my job that I handle from time to time. Instead of creating a message in prose, someone will ask for it in rhyme. I create these pieces and have such fun, and am pleased with my client’s reaction; But let’s face facts, not many clients think poems will drive folks [...]
Like the “Great and Powerful Oz,” my job is often to point out to the client what has been there all along. And it is then that we can start to work on a new campaign.
Continue reading about The “Yellow Brick Road” of Your Marketing Campaign
a smaller, more targeted market is more beneficial to their business than sending a broad message, scattershot, and hoping that someone will see it
Organic Networking cannot be done by a paid professional, glossed over by a flashy logo or slick text. No, the success of Organic Networking lies within following the rules and applying good, old-fashioned honesty and finesse.
Time is valuable, and your subscribers don’t want to waste their precious time scrolling through their in-boxes, frantically mashing the “delete” key.
I sat down with a colleague recently as we prepared the outline for a presentation we will be giving to a business networking organization later this fall, frustrated that our presentation will only allow us about a half-hour of time in which to offer advice for marketing strategy. We had to decide what would be [...]
Continue reading about Do You Know Where Your Money Comes From?
One of my newest addictions is running in local races. Over the past 18 months, I’ve participated in a handful of 5ks and a 4-mile trail run, keeping in shape in between with a 3- or 4-mile run once or twice a week. Let me be clear: I’m a writer, not a runner, so I’m [...]
Threats. Scare tactics. “Expert” opinions. These are the “big sticks” of marketing philosophy today, the muscle that twists your arm into making that buying decision. But how loyal are we to the “bully brands?” We’ve all had buyer’s remorse from time to time, for purchases ranging from a pack of “mystery gum” whose flavor fell [...]
Continue reading about “Speak Softly” (It’s All About the Delivery)
if you arIe creating written pieces for your business, for public consumption, then it pays to invest in the services of a professional.
Continue reading about Some Things Are Best Left to the Pros
Last week I had the pleasure of serving as a chaperone on a field trip to Savannah with my son’s 8th grade class. (That’s not a typo – I did say “I had the pleasure”). As with anything, there was a bit of a learning curve involved to ensure that my wards were safe and [...]
Continue reading about Understand Your Audience and Set Expectations
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