Marketing
This has the makings of another metaphor, but it comes from a real-life experience I had last week, so please bear with me… My 30-year-old Quarter Horse mare is on special feed. She has a “tender tummy” and dietary restrictions, so I know better than to switch her food. But my feed guy was not [...]
Continue reading about Shortcuts Not the Answer to Your Written Message
When your “stuff” is written well, It can help your product sell, Convey your point or paint a “pic.” Good writing makes your message stick! Emails, websites, blogs and such Truly need the “magic touch.” Your written content should speak loud In order to rise above the crowd. That’s why you should trust a pro [...]
You may have the greatest product or service on the market, but you have to know who your target market is and how to get them excited. The right words, offered in the proper context, will do wonders for your response rate. A few tips for writing to your reader: 1) Know your audience. I [...]
Have you ever been confused by an email or a letter? You may re-read it a dozen times and still have just the faintest clue about the message the author is trying to convey. Perhaps you’ve been to a networking event and watched as someone “froze,” unsure of what they were going to say next. Who are [...]
When I meet with clients, I’m often surprised by savvy business people who pay professionals to design their logo and build their web site, then treat the written portion as an afterthought. Think about your favorite pre-packaged food. Marketing professionals research what colors will work best on the box – to complement the product as [...]
Have you ever noticed how “hard” people make things? Sitting down to write a business plan, or a marketing plan for the year is “exhausting” or “so much work.” What if we approached it differently? What if, instead of looking at the future as an uphill climb, we looked back to see how far we’ve come? [...]
The last two weeks of the year often find us clearing out the clutter from the past year – even as we add new clutter in the form of holiday gifts. The sorting, reviewing and filing or tossing of the items in our offices or our homes provides time to reflect on what we did [...]
Continue reading about It’s Time to Reflect on 2009, and Plan for Success in 2010
Thanksgiving Day has come & gone Now it is December. You’re sending out your Holiday Cards, making lists so you remember all the things you have to do, the gifts you have to get, year-end projects that need to be done before your vacation is set. But with all the parties and candles, presents and [...]
Continue reading about Put Writing & Marketing on Your December To-Do List
What gets your attention when you read? Is it the headline? The photograph? The placement on the page? Next time you read a magazine or newspaper (or a web post, for that matter!), take a moment to jot down the things that are appealing to you, or that caused you to read that article or [...]
Continue reading about “Talk Through” Your Message Before You Write
What excites you? It can be your business, your spouse, your hobby – but something motivates you to get out of bed in the morning and start your day. (Yes, it could even be that first cup of coffee!) When you have something that excites or motivates or drives you, it shows, and people want [...]
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